""Essentials of Marketing" retains all the great qualities of "Principles of Marketing" - accessible and well-written, comprehensive coverage of the key issues and up-to-date and appealing examples and cases - but in a more portable, condensed format which will be welcomed by undergraduates and students on short marketing courses alike." Dr. Students will find this text attractive to use with excellent case studies and exercises." Cathy Leng, Senior Lecturer: Business Studies, School of Social Sciences, Bath Spa University College. The text is well positioned for students to cover all the key marketing topics in a concise format. A * A robust Companion Website at with revision material and both learning and teaching aids for students and lecturers."" Essentials of Marketing "is a practical text for undergraduates, postgraduates and practitioners. A * Discussion questions encouraging debate and further research. A * End-of-chapter questions to reinforce knowledge. A * A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. Features A * Strong pedagogy including chapter objectives and summary. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. Grow from a microscopic goo to a gigantic planet-gobbling gooĮat your way through time in Tasty Planet: Back for Seconds.ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt.Try the bonus mode and play even more levels.Play the game with a friend in cooperative mode.On Mac, PS3 and PS4 controllers are supported. To use controllers in 2-player coop mode, both controllers need to be Xbox 360 or Xbox One controllers. On Windows, most controllers will work for the single player game. Keyboard and mouse controls are supported in all modes. There are also nearly 50 bonus levels - these include completely new levels and challenging versions of previous levels. There are almost 50 levels in the main story mode of the game. After completing the main game you'll unlock a ton of bonus levels that provide additional challenge. A complete 2-player cooperative game is also included so you'll be able to play the entire game with a friend. Levels can span vastly different object sizes in one level you'll grow all the way from the size of an amoeba to the size of a galaxy. Mice, cats, Tyrannosaurus Rex, mummies, gladiators, and flying saucers are just a few of the hundreds of objects available for consumption. Each time period features a unique set of objects for you to eat. dinosaurs), Ancient Egypt, Ancient Rome, Feudal Japan, and the distant future. Playing as the goo, you'll eat your way through six different time periods: modern, Late Cretaceous (i.e. The story begins with the goo eating a time machine, causing him to be sent back in time. The more it eats, the bigger it gets! Soon you'll be able to eat the entire planet! Control a tiny ball of grey goo with the ability to eat anything smaller than itself.
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